3D mapping

3D projection mapping is any method of mapping three-dimensional points to a two-dimensional plane. Using this technique, video artists are able to match video to buildings that they are projecting on and create cool 3D effects, making it look as though buildings are crumbling, changing their structure and more. 3D projection mapping has recently emerged as one of the coolest forms of advertising, with big companies like Nokia, Samsung and BMW projecting beautiful 3D video displays on buildings around the world and sharing their campaigns on the web. 3D projection mapping has become something of a recent obsession for brands, as well as for the advertising world.